News in MTB & Cycling this week
Five of the hottest topics Week of january 20th
Some cool News you should know
01.
Emma Olofsson just signed a major sponsorship
Freerider and MTB-baddie Emma Olofsson just signed a major sponsorship deal with OnlyFans. As shared on her instagram page @mmurmaider, Emma said “Dreams do come true! This year I will be riding for @OnlyFans and I am so excited! Representing a platform that empowers its creators is a true honor, and it means so much for my journey as an athlete. Thanks to this incredible partnership, l'll have more opportunities to ride, travel, and bring you the best content possible - everything from bike adventures and behind the scenes moments to tips, workouts, and personal life insights.” Emma joins Canadian enduro and downhill racer Rachel Pageau, who picked up her OnlyFans sponsorship at the start of 2024. While the online platform has primarily been known for adult content, OnlyFans appears to be broadening its reach by promoting athletes and sports creators.
02.
Women's Weekend 2025 at Ray's
The 16th Annual Women’s Weekend at Ray’s Indoor Bike Park is coming up soon! Friday February 14, the park will be closed to non-participants and hold a range of clinics, sessions, and open-rides for all women-identifying individuals from 8am-4pm. Clinics are lessons are available for riders of every level, from a crew of several kick ass women coaches. Head to raysmtb.com for more info, and to register head to bikereg.com/68611
Noemi RÜEGG Wins 2025 Tour Down Under
Noemi Rüegg, a 23-year-old Swiss cyclist from EF Education-Oatley, clinched the 2025 Women's Tour Down Under title by maintaining her lead in the final stage, which concluded in Stirling. Despite numerous attacks from her competitors, Rüegg secured third place in the 105.9-kilometer stage, won by American Chloé Dygert of Canyon Sram. This performance ensured Rüegg's overall victory, finishing 13 seconds ahead of Dutch rider Silke Smulders and 37 seconds ahead of Norway's Mie Bjørndal Ottestad. Expressing her delight, Rüegg credited her team's support and highlighted the significance of winning the first World Tour race of the year.
The Santos Tour Down Under women’s race began in 2016 and maintained its initial UCI 2.2 status until 2018, when it became the first cycling event in the world to offer women the same prize money as men with its upgraded UCI 2.1 status. In 2023, the women's race was elevated to UCI WorldTour status.
04. Sturdy Dirty Enduro Returns
Sturdy Dirty Applications Opening
The largest women’s mountain bike enduro race in the U.S. is back in 2025!
The mission behind the Sturdy Dirty Enduro is to create a fun, intimidation-free racing experience. It encourages women to engage more comfortably with enduro racing and contribute to local trail maintenance and community building. The event is inclusive, welcoming trans women, genderqueer women, and non-binary individuals who identify significantly as women. While only women may race, everyone is welcome to spectate and volunteer, fostering a strong sense of community and support for women in the sport.
WHEN: July 19, 2025 - Raging River State Forest, Snoqualmie WA
REGISTRATION OPENS FEBRUARY 14, 2025 AT 9:00AM
05. MTB Films highlighting Women's Freeride
Anytime by Anthill Films, 2024
Anytime follows the collective ambitions of the world’s best freeride mountain bikers across forests, deserts, curries and high-alpine peaks, as they attempt to redefine the frontiers of their sport. Featuring Patricia Druwen, Lucy Van Eesteren, Vinny Armstrong, Harriet Burbridge-Smith, Hannah Begemann, Robin Goomes, Vaea Verbeeck, Cami Nogueira and Casey Brown. Watch for free on Redbull.com: https://www.redbull.com/int-en/films/anytime